The annual Charm exhibition, which took place in Rostov “VertolExpo”, drew over 9 000 visitors. The number of participants of one of the most important beauty-events in the country came close to 200 representatives of the beauty-industry.
The largest beauty-exhibition “Charm” was held in Rostov Exhibition Center “VertolExpo”, which united under its “wing” more than 9 000 visitors. The circle of participants this year was increased to 200 representatives of the beauty industry from all regions of the country, including Moscow and St. Petersburg. Exposition “Charm” has long been on the list of the most anticipated events in the region. From year to year it gives the possibility to estimate the most progressive equipment for hairdresser’s, every possible novelties for beauty salons, SPA-centers and solariums; to know with what professional cosmetics, technologies for manicure and pedicure can please today. During 4 days, that is the time of the exhibition, visitors took part in unique master classes on nail extension and design, trendy haircuts and hairstyles, permanent makeup and proper self-care. The first day of the exhibition delighted the public with exciting competitions in the qualifying round of the 11th International competition in cosmetology and aesthetics. The right to be called the best in their profession was defended by beauticians from all over the South of Russia.
An innovation of the current “Charm” was an open competition for administrators of beauty salons and centers, titled “Beauty Reception Awards” noted the organizers. And the penultimate day of the exhibition opened the semifinals of the 20th national championship in hairdressing, manicure and decorative cosmetics.